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MAO — Brand Identity

We have been asked to produce a visual identity and product develop
a high end Swedish homewear brand. Made in the valley on the
south coast of Sweden by acclaimed Swedish product designer
Anne Nilsson, these objects imbue a Scandinavian/Japanese design
sensibility. This steered us to create a brand, building on the ‘Slow
design’ and ‘Wabi-sabi’ aesthetic. A brand based on the celebration
of the imperfect object. Our first product is a fragranced soy wax
candle set in a hand made clay pot called Pommona. MAO

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